EXHIBIT 3.42


                           ARTICLES OF INCORPORATION
                                       OF
                              KINGDOM DIRECT, INC.

      One: The name of this Corporation is:

           Kingdom Direct, Inc.

      Two: The purpose of this Corporation is to engage in any lawful act or
activity for which a corporation may be organized under the General Corporation
Law of California other than the banking business, the trust company business or
the practice of a profession permitted to be incorporated by the California
Corporations Code.

      Three: The name and address in the State of California of this
Corporation's initial agent for service of process in accordance with
subdivision (b) of Section 1502 of the General Corporation Law is:

             Jonathan L. Block
             c/o Salem Communications Corporation
             4880 Santa Rosa Road, Suite 300
             Camarillo, CA 93012

      Four: The Corporation is authorized to issue only one class of shares of
stock; and the total number of shares which this Corporation is authorized to
issue is One Thousand (1,000).

      Five: The liability of the directors of this Corporation for monetary
damages shall be eliminated to the fullest extent permissible under California
law.

      Six: The Corporation is authorized to provide indemnification of its
agents (as such term is defined in Section 317 of the California General
Corporation Law) to the fullest extent permissible under California law.

DATED: April 24, 1998


                                       /s/ KAYE T. WALSH
                                       -----------------------------------------
                                       Kaye T. Walsh, Incorporator