Quarterly report pursuant to Section 13 or 15(d)

Segment Data

v3.20.2
Segment Data
 9 Months Ended
Sep. 30, 2020
Segment Reporting [Abstract]  
Segment Data
NOTE 19. SEGMENT DATA
FASB ASC Topic 280, “
Segment Reporting
,” requires companies to provide certain information about their operating segments. We have three operating segments: (1) Broadcast, (2) Digital Media, and (3) Publishing, which also qualify as reportable segments. Our operating segments reflect how our chief operating decision makers, which we define as a collective group of senior executives, assess the performance of each operating segment and determine the appropriate allocations of resources to each segment. We continually review our operating segment classifications to align with operational changes in our business and may make changes as necessary.

We measure and evaluate our operating segments based on operating income and operating expenses that do not include allocations of costs related to corporate functions, such as accounting and finance, human resources, legal, tax and treasury, which are reported as unallocated corporate expenses in our condensed consolidated statements of operations included in this quarterly report on Form
10-Q.
We also exclude costs such as amortization, depreciation, taxes and interest expense.
Segment performance, as defined by Salem, is not necessarily comparable to other similarly titled captions of other companies.
Broadcast
Our foundational business is radio broadcasting, which includes the ownership and operation of radio stations in large metropolitan markets. Our broadcasting segment includes our national networks and national sales firms. National companies often prefer to advertise across the United States as an efficient and cost-effective way to reach their target audiences. Our national platform under which we offer radio airtime, digital campaigns and print advertisements can benefit national companies by reaching audiences throughout the United States.
Salem Radio Network
TM
(“SRN
TM
”), based in Dallas, Texas, develops, produces and syndicates a broad range of programming specifically targeted to Christian and family-themed talk stations, music stations and News Talk stations. SRN
TM
delivers programming via satellite to approximately 3,100 affiliated radio stations throughout the United States, including several of our Salem-owned stations. SRN
TM
operates five divisions, SRN
TM
Talk, SRN
TM
News, SRN
TM
Websites, SRN
TM
Satellite Services and Salem Music Network that includes Today’s Christian Music (“TCM”) and Singing News
®
Radio.
Salem Media Representatives (“SMR”) is our national advertising sales firm with offices in 12 U.S. cities. SMR specializes in placing national advertising on Christian and talk formatted radio stations as well as other commercial radio station formats. SMR sells commercial airtime to national advertisers on our radio stations and through our networks, as well as for independent radio station affiliates. SMR also contracts with independent radio stations to create custom advertising campaigns for national advertisers to reach multiple markets.
Salem Surround, our national multimedia advertising agency with locations in 34 markets across the United States, offers a comprehensive suite of digital marketing services to develop and execute audience-based marketing strategies for clients on both the national and local level. Salem Surround specializes in digital marketing services for each of our radio stations and websites as well as provides a full-service digital marketing strategy for each of our clients.
Digital Media
Our digital media based businesses provide Christian, conservative, investing and health-themed content,
e-commerce,
audio and video streaming, and other resources digitally through the web. Salem Web Network (“SWN”) websites include Christian content websites; BibleStudyTools.com, Crosswalk.com
®
, GodVine.com, iBelieve.com, GodTube
®
.com, OnePlace
™
.com, Christianity.com, GodUpdates.com, CrossCards
™
.com, ChristianHeadlines.com, LightSource.com, AllCreated.com, ChristianRadio.com, CCMmagazine.com, SingingNews
®
.com and SouthernGospel.com and our conservative opinion websites; collectively known as Townhall Media, include Townhall.com
®
, HotAir
™
.com, Twitchy
®
.com, RedState
®
.com, BearingArms.com, ConservativeRadio.com and pjmedia.com. We also publish digital newsletters through Eagle Financial Publications, which provide market analysis and
non-individualized
investment strategies from financial commentators on a subscription basis.
Our church
e-commerce
websites, including SermonSearch
™
.com, ChurchStaffing.com, WorshipHouseMedia.com, SermonSpice
™
.com, WorshipHouseKids.com, Preaching.com, ChristianJobs.com, Youthworker.com, JourneyBoxMedia.com, Playblackmedia.com, and HyperPixelsMedia.com, offer a variety of digital resources including videos, song tracks, sermon archives and job listings to pastors and Church leaders.
Our web content is accessible through all of our radio station websites that feature content of interest to local audiences throughout the United States.
Publishing
Our publishing operating segment includes three businesses: (1) Regnery
®
Publishing, a traditional book publisher that has published dozens of bestselling books by leading conservative authors and personalities, including Ann Coulter, Newt Gingrich, David Limbaugh, Ed Klein, Mark Steyn and Dinesh D’Souza; (2) Salem Author Services, a self-publishing service for authors through Xulon Press and Mill City Press; and (3)
 Singing News
®
,
which produces and distributes a print magazine.
The table below presents financial information for each operating segment as of September 30, 2020 and 2019 based on the composition of our operating segments:
 
    
Broadcast
    
Digital
Media
    
Publishing
    
Unallocated
Corporate
Expenses
    
Consolidated
  
    
(Dollars in thousands)
  
Three Months Ended September 30, 2020
           
Net revenue
   
$
45,391
 
  
$
9,808
 
  
$
5,442
 
  
$
—  
 
  
$
60,641
 
Operating expenses
   
 
34,283
 
  
 
7,144
 
  
 
5,814
 
  
 
3,849
 
  
 
51,090
 
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net operating income (loss) before depreciation, amortization, change in the estimated fair value of contingent
earn-out
consideration and net (gain) loss on the disposition of assets
   
$
11,108
 
  
$
2,664
 
  
$
(372
) 
  
$
(3,849
) 
  
$
9,551
 
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Depreciation
   
 
1,626
 
  
 
746
 
  
 
70
 
  
 
235
 
  
 
2,677
 
Amortization
   
 
4
 
  
 
537
 
  
 
210
 
  
 
—  
 
  
 
751
 
Change in the estimated fair value of contingent
earn-out
consideration
   
 
—  
 
  
 
(10
) 
  
 
—  
 
  
 
—  
 
  
 
(10
) 
Net (gain) loss on the disposition of assets
   
 
1,380
 
  
 
—  
 
  
 
1
 
  
 
—  
 
  
 
1,381
 
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net operating income (loss)
   
$
8,098
 
  
$
1,391
 
  
$
(653
) 
  
$
(4,084
) 
  
$
4,752
 
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Three Months Ended September 30, 2019
           
Net revenue
    $ 47,679     $ 9,149     $ 7,288     $ —       $ 64,116  
Operating expenses
      37,310       7,282       6,517       4,183       55,292  
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net operating income (loss) before depreciation, amortization, change in the estimated fair value of contingent
earn-out
consideration, impairments and net (gain) loss on the disposition of assets
    $ 10,369     $ 1,867     $ 771     $ (4,183 )    $ 8,824  
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Depreciation
      1,720       764       80       180       2,744  
Amortization
      8       929       210       —         1,147  
Change in the estimated fair value of contingent
earn-out
consideration
      —         (40 )      —         —         (40 ) 
Impairment of indefinite-lived long-term assets other than goodwill
      1,915       —         —         —         1,915  
Net (gain) loss on the disposition of assets
      17,539       6       —         —         17,545  
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net operating income (loss)
    $ (10,813 )    $ 208     $ 481     $ (4,363 )    $ (14,487 ) 
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
 
    
Broadcast
     
Digital
Media
    
Publishing
    
Unallocated
Corporate
Expenses
    
Consolidated
  
    
(Dollars in thousands)
  
Nine Months Ended September 30, 2020
            
Net revenue
   
$
130,041
 
   
$
28,355
 
  
$
13,366
 
  
$
—  
 
  
$
171,762
 
Operating expenses
   
 
104,704
 
   
 
23,123
 
  
 
16,443
 
  
 
11,909
 
  
 
156,179
 
  
 
 
     
 
 
    
 
 
    
 
 
    
 
 
  
Net operating income (loss) before depreciation, amortization, change in the estimated fair value of contingent
earn-out
consideration, impairments and net (gain) loss on the disposition of assets
   
$
25,337
 
   
$
5,232
 
  
$
(3,077
) 
  
$
(11,909
) 
  
$
15,583
 
  
 
 
     
 
 
    
 
 
    
 
 
    
 
 
  
Depreciation
   
 
4,912
 
   
 
2,284
 
  
 
212
 
  
 
700
 
  
 
8,108
 
Amortization
   
 
18
 
   
 
1,928
 
  
 
631
 
  
 
1
 
  
 
2,578
 
Change in the estimated fair value of contingent
earn-out
consideration
   
 
—  
 
   
 
(12
) 
  
 
—  
 
  
 
—  
 
  
 
(12
) 
Impairment of indefinite-lived long-term assets other than goodwill
   
 
16,994
 
   
 
—  
 
  
 
260
 
  
 
—  
 
  
 
17,254
 
Impairment of goodwill
   
 
184
 
   
 
10
 
  
 
105
 
  
 
8
 
  
 
307
 
Net (gain) loss on the disposition of assets
   
 
1,489
 
   
 
—  
 
  
 
1
 
  
 
4
 
  
 
1,494
 
  
 
 
     
 
 
    
 
 
    
 
 
    
 
 
  
Net operating income (loss)
   
$
1,740
 
   
$
1,022
 
  
$
(4,286
) 
  
$
(12,622
) 
  
$
(14,146
) 
  
 
 
     
 
 
    
 
 
    
 
 
    
 
 
  
Nine Months Ended September 30, 2019
            
Net revenue
    $ 142,854      $ 29,349     $ 17,062     $ —       $ 189,265  
Operating expenses
      111,466        22,988       17,112       12,386       163,952  
  
 
 
     
 
 
    
 
 
    
 
 
    
 
 
  
Net operating income (loss) before depreciation, amortization, change in the estimated fair value of contingent
earn-out
consideration, impairments and net (gain) loss on the disposition of assets
    $ 31,388      $ 6,361     $ (50 )    $ (12,386 )    $ 25,313  
  
 
 
     
 
 
    
 
 
    
 
 
    
 
 
  
Depreciation
      5,399        2,302       289       539       8,529  
Amortization
      26        2,907       633       1       3,567  
 
Change in the estimated fair value of contingent
earn-out
consideration
      —          (40 )      —         —         (40 ) 
Impairment of indefinite-lived long-term assets other than goodwill
      1,915        —         —         —         1,915  
Net (gain) loss on the disposition of assets
      20,951        260       1       —         21,212  
  
 
 
     
 
 
    
 
 
    
 
 
    
 
 
  
Net operating income (loss)
    $ 3,097      $ 932     $ (973 )    $ (12,926 )    $ (9,870 ) 
  
 
 
     
 
 
    
 
 
    
 
 
    
 
 
  
    
Broadcast
     
Digital
Media
    
Publishing
    
Unallocated
Corporate
    
Consolidated
  
    
(Dollars in thousands)
  
As of September 30, 2020
            
Inventories, net
    $
—  
 
    $
—  
 
   $
618
 
   $
—  
 
   $
618
 
Property and equipment, net
   
 
65,438
 
   
 
6,490
 
  
 
763
 
  
 
8,032
 
  
 
80,723
 
Broadcast licenses
   
 
319,773
 
   
 
—  
 
  
 
—  
 
  
 
—  
 
  
 
319,773
 
Goodwill
   
 
2,746
 
   
 
19,565
 
  
 
1,446
 
  
 
—  
 
  
 
23,757
 
Other indefinite-lived intangible assets
   
 
—  
 
   
 
—  
 
  
 
—  
 
  
 
—  
 
  
 
—  
 
Amortizable intangible assets, net
   
 
250
 
   
 
3,922
 
  
 
547
 
  
 
—  
 
  
 
4,719
 
As of December 31, 2019
            
Inventories, net
    $ —        $ —       $ 717     $ —       $ 717  
Property and equipment, net
      72,816        6,127       801       7,929       87,673  
Broadcast licenses
      337,858        —         —         —         337,858  
Goodwill
      2,930        19,509       1,551       8       23,998  
Other indefinite-lived intangible assets
      —          —         260       —         260  
Amortizable intangible assets, net
      268        5,653       1,178       1       7,100